"Design and the arts let us tell our stories in authentic ways. This bike wrap design draws from a variety of pan-African cultures and uses methods of print and collage relative to our journey, in a way that speaks to how we as a people can reimagine our future.”
Marcellus Johnson Nike Color Designer & PENSOLE Footwear Design Academy graduate
We’re thrilled to introduce the BIKETOWN Black History Month wrap from Nike Color Designer Marcellus Johnson. Drawing inspiration from Nike’s 2019 Black History Month collection, which Johnson also worked on, celebrates multiple dimensions of the African diaspora by bringing together patterns from different African countries into one modernized print through color and geometry.
The new bike wrap features an original collage of traditional African fabric designs and images – including the West African kente cloth pattern on the bike basket.
Five BIKETOWN Black History Month bikes will be available in Portland this year, beginning February 1st, where they will join the distinctive orange BIKETOWN bikes and the other specialty bike wraps, including the BIKETOWN Community Design Challenge Collection (Spring/Summer 2018), the BETRUE Collection (June 2017 and 2018) and the Sneaker Collection (July 2016). The bikes are part of the Culture Collection, a new series of wraps rolling out across the year that celebrate some of the communities and cultures that make up the fabric of Portland. The Nike Black Employee and Friends Network, part of Nike’s Employee Networks which collectively are called NikeUNITED, led the design process for the BIKETOWN Black History Month wrap. Future Culture Collection designs will be created in collaboration with other Nike Employee Networks.
We encourage you to shop and dine with black-owned businesses in Portland. You can find many of them at the links below and in the BHM Scout Book we curated with MercatusPDX & SneakerWeekPDX.