We are thrilled to announce that Kaiser Permanente has become the official and sole sponsor of BIKETOWN in the health insurance and health care facility operation category. This sponsorship builds on Kaiser Permanente’s longstanding commitment to supporting programs that promote healthy, sustainable transportation choices. Kaiser Permanente has been the lead sponsor of Portland Sunday Parkways since its inception in 2008 and sponsored the Portland SmartTrips Ten Toe Express walking program for ten years, beginning in 2005.
PBOT Commissioner Dan Saltzman said, “From the start, BIKETOWN has been a hit with Portlanders and visitors alike. Not only is BIKETOWN a great transportation option, but by getting people out and pedaling through Portland, it promotes public health.We’re excited to have Kaiser Permanente on board to help us spread this message and demonstrate the power of public-private partnerships.”
The sponsorship includes recognition for Kaiser Permanente on 25 BIKETOWN stations and in the BIKETOWN mobile app (see visuals below), as well as the opportunity for marketing co-promotions and special events. Kaiser Permanente is also joining BIKETOWN’s group membership program, promoting bike share membership and offering a discount to their employees.
“Kaiser Permanente’s mission is to improve the health of our communities, and that’s why BIKETOWN’s focus on active living and alternative transportation make it a natural partner for us,” said Keith Forrester, Vice President of Marketing, Sales and Business Development for Kaiser Permanente Northwest. “We’re proud to be a part of this movement that’s helping Portlanders thrive.”
The additional funding will help support high-quality BIKETOWN operations year-round at no on-going cost to taxpayers.
“It’s clear that bike share is about more than just transportation, it also gives riders a sense of wellness -- physical and mental health,” said Jay Walder, President & CEO of Motivate. “We celebrate Kaiser Permanente’s commitment to BIKETOWN which will help get even more Portlanders involved in this healthy, fun way to get around.”